Before the digital revolution it was just a handful of media outlets that could reach a large audience. Companies like newspapers, broadcasters magazines, and production houses comprised the majority of media space that people used on a regular basis.
Online media has changed the face of business. Anyone can now produce media and share it with an unlimited number users via a platform. Owned Media is the term used to describe this expansion of reach.
The ease of sharing and creating content can lead to problems. Common Internet memes and unauthorized use of songs are examples of the ways that a lack of clear copyright laws can make online media more difficult to manage.
In 2023, if your company produces and distributes its own content to a list of customers, it could be considered to be a «media company». This includes companies which produce their own content like podcasts, videos on YouTube and electronic books. The goal of a digital media company is to provide their viewers with relevant content and expand the audience of the brand through word-of-mouth and social media promotions. These goals can be accomplished through paid ads through platforms such as PPC, Facebook ads and Google Adwords. Effective social media marketing takes lots of work to be successful.
